Course Overview
The Analytics and AI specialisation within the Bachelor of Business (BBus) degree aims to develop and enhance students’ conceptual and practical understanding of data analytics and artificial intelligence in the contemporary business context. Students will have an opportunity to immerse themselves in problem-solving activities requiring lateral and critical thinking by exploring structured and unstructured data, considering and applying the appropriate analytic and artificial intelligence techniques and visualisation tools and approaching organisational problems through data-driven decision-making processes.
Students commencing the BBus course from Trimester 3 2025 onwards are required to complete their program as set out in the current BBus Course Structure and have the option to undertake specific elective units and graduate with a specialisation in Analytics and AI.
Course Structure
Students who commenced the BBus course on or before Trimester 2 2025 are required to complete their program as set out in this legacy Course Structure.
To qualify for the award, students are required to successfully complete the sixteen (16) core units listed below, plus eight (8) electives from the provided options. This totals to 24 units which is equivalent to 144 credit points.
Core Units
| Unit Code and Title | Credit Points* | Pre-requisite(s) |
|---|---|---|
| BUS1001 Professional Development and Business Communication | 6 | Nil |
| BUS1002 Fundamentals of Management | 6 | Nil |
| BUS1003 Mathematics and Statistics | 6 | Nil |
| BUS1004 Foundations of Accounting | 6 | Nil |
| BUS1005 Introduction to Economics | 6 | Nil |
| BUS1006 Introduction to Business Law | 6 | Nil |
| BUS1007 Finance | 6 | Nil |
| BUS1008 Financial Accounting | 6 | BUS1004 Foundations of Accounting |
| BUS2001 Project Management Fundamentals and Practices | 6 | BUS1002 Fundamentals of Management |
| BUS2002 Management Accounting | 6 | BUS1004 Foundations of Accounting |
| BUS2003 Sustainability and Ethics | 6 | Nil |
| BUS2004 Human Resource Management | 6 | BUS1002 Fundamentals of Management |
| BUS3001 Accounting Theory | 6 | BUS1008 Financial Accounting |
| BUS3002 Accounting Information Systems Design and Development | 6 | BUS1008 Financial Accounting |
| BUS3003 Advanced Financial Accounting | 6 | BUS1008 Financial Accounting |
| BUS3004 Corporation Law | 6 | BUS1006 Introduction to Business Law |
Elective Units
For Year 2 Students
Select any four (4) electives from the options below.
| Unit Code and Title | Credit Points* | Pre-requisite(s) |
|---|---|---|
| BUS2005 Taxation | 6 | BUS1006 Introduction to Business Law |
| BUS2006 Marketing and Sales Management | 6 | BUS1002 Fundamentals of Management |
| BUS2007 Entrepreneurship and Innovation | 6 | BUS1002 Fundamentals of Management |
| BIS1001 Foundations of Information Systems | 6 | Nil |
| BUS2008 Strategic Planning | 6 | BUS1002 Fundamentals of Management |
For Year 3 Students
Select any four (4) electives from the options below.
| Unit Code and Title | Credit Points* | Pre-requisite(s) |
|---|---|---|
| BUS3005 Audit and Assurance | 6 | BUS1008 Financial Accounting |
| BUS3006 Leadership and Governance | 6 | BUS2004 Human Resource Management |
| BUS3007 Organisational Development | 6 | BUS2004 Human Resource Management |
| BUS3008 Project Execution Planning and Management | 6 | BUS2001 Project Management Fundamentals and Practices |
| BUS3009 Project Development and Optimisation | 6 | BUS2001 Project Management Fundamentals and Practices |
| BIS2006 Management of Information Systems | 6 | BIS1001 Foundations of Information Systems |
*A unit worth 6 credit points is equal to 0.125 Equivalent Full-Time Student Load (EFTSL).
Students commencing the BBus course from Trimester 3 2025 onwards are required to complete their program as set out in this current Course Structure.
To qualify for the award, students are required to successfully complete the sixteen (16) core units listed below, plus six (6) specialisation units, plus two (2) electives from the provided options. This totals to 24 units which is equivalent to 144 credit points.
Core Units
| Unit Code and Title | Credit Points* | Pre-requisite(s) |
|---|---|---|
| BUS1001 Professional Development and Business Communication | 6 | Nil |
| BUS1002 Fundamentals of Management | 6 | Nil |
| BUS1003 Mathematics and Statistics | 6 | Nil |
| BUS1004 Foundations of Accounting | 6 | Nil |
| BUS1005 Introduction to Economics | 6 | Nil |
| BUS1006 Introduction to Business Law | 6 | Nil |
| BUS1007 Finance | 6 | Nil |
| BUS2003 Sustainability and Ethics | 6 | Nil |
| BUS2004 Human Resource Management | 6 | BUS1002 Fundamentals of Management |
| BUS2006 Marketing and Sales Management | 6 | BUS1002 Fundamentals of Management |
| BUS2007 Entrepreneurship and Innovation | 6 | BUS1002 Fundamentals of Management |
| BUS2008 Strategic Planning | 6 | BUS1002 Fundamentals of Management |
| BUS3004 Corporation Law | 6 | BUS1006 Introduction to Business Law |
| BUS3006 Leadership and Governance | 6 | BUS2004 Human Resource Management |
| BUS3007 Organisational Development | 6 | BUS2004 Human Resource Management |
| BUS3100 Industry Project | 6 | Nil |
*A unit worth 6 credit points is equal to 0.125 Equivalent Full-Time Student Load (EFTSL).
Specialisation Units
| Unit Code and Title | Credit Points* | Pre-requisite(s) |
|---|---|---|
| BIS1001 Foundations of Information Systems | 6 | Nil |
| BIS1002 Data and Information Management | 6 | Nil |
| BIS2002 Systems Analysis and Design | 6 | BIS1001 Foundations of Information Systems |
| BIS2006 Management Information Systems | 6 | BIS1001 Foundations of Information Systems |
| BIS3001 Data Analytics for Business | 6 | BIS1002 Data and Information Management |
| BUS3013 Artificial Intelligence for Business | 6 | BIS1001 Foundations of Information Systems |
Elective Units
Select two (2) electives of choice
| Unit Code and Title | Credit Points* | Pre-requisite(s) |
|---|---|---|
| BUS1008 Financial Accounting | 6 | BUS1004 Foundations of Accounting |
| BUS2001 Project Management Fundamentals and Practices | 6 | BUS1002 Fundamentals of Management |
| BUS2002 Management Accounting | 6 | BUS1004 Foundations of Accounting |
| BUS2005 Taxation | 6 | BUS1006 Introduction to Business Law |
| BUS3001 Accounting Theory | 6 | BUS1008 Financial Accounting |
| BUS3002 Accounting Information Systems Design and Development | 6 | BUS1008 Financial Accounting |
| BUS3003 Advanced Financial Accounting | 6 | BUS1008 Financial Accounting |
| BUS3005 Audit and Assurance | 6 | BUS1008 Financial Accounting |
| BUS3008 Project Execution Planning and Management | 6 | BUS2001 Project Management Fundamentals and Practices |
| BUS3009 Project Development and Optimisation | 6 | BUS2001 Project Management Fundamentals and Practices |
| BUS3014 Procurement and Risk Management | 6 | BUS2001 Project Management Fundamentals and Practices |
*A unit worth 6 credit points is equal to 0.125 Equivalent Full-Time Student Load (EFTSL).
Please note: Not all units are offered in every trimester.
Admission Requirements
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Entry Requirements
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English Language Requirements(For International Students)
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FEE-HELP(For Domestic Students)
All domestic and international applicants for APIC courses must be 18 years of age or over at the commencement of their course and hold the relevant academic or equivalent qualifications that are consistent with the requirements to commence study, leading to an AQF Level 7 award. English language requirements for international students are provided in the next tab.
Applicants must have successfully completed:
- Year 12 qualification in Australia; OR
- International recognised equivalent to an Australian Year 12; OR
- a Certificate IV (AQF 4) or higher awarded by a recognised higher education/vocational provider; OR
- a General Certificate of Education Advanced Level (GCE A) with three or more C Grades; OR
- a completed International Baccalaureate Diploma; OR
- an undergraduate preparation program or international equivalent.
For more information on admission requirements including special entry requirements, please refer to the APIC Admission Policy.
All applicants from a non-English speaking background applying to any AQF Level 7 qualification at APIC must satisfy the following English language requirements (or their equivalents):
- IELTS Academic: overall band score of 6.0 or higher, with a minimum score of 5.5 in writing and speaking; OR
- IBT (Internet-based TOEFL): overall score of 65 with a writing section minimum of 21 and speaking 18; OR
- Cambridge Certificate of Proficiency in English (CPE): Total score of 169 or over with no band below 162 in writing and speaking; OR
- Cambridge Certificate of Advanced English (CAE): 169 or over with no band below 162 in writing and speaking; OR
- PTE Academic Module with a minimum score of 50 with a writing and speaking minimum score of 42.
FEE-HELP is a Commonwealth Government loan available to eligible students enrolled in APIC Courses in order to help pay all or part of their tuition fees.
FEE-HELP is available for all Units of Study for eligible students.
Details about HELP loans including eligibility requirements and repayment of a HELP debt can be found here.
The current FEE-HELP Information Booklet can be downloaded here.
If you have any questions about applying for FEE-HELP please contact us at: [email protected]
Course Learning Outcomes
Knowledge
Graduates of Bachelor of Business will have:
- Broad and coherent knowledge of a range of business and related disciplines including accounting, project management, economics, statistics, general management and marketing.
- Broad and demonstrated knowledge of business practice and industry standards and expectations including business ethics, codes of practice and corporate governance standards.
SkillsGraduates of Bachelor of Business will have:
- Cognitive skills to undertake basic research and to analyse and evaluate new concepts and evidence from a range of business, industry and academic sources.
- Cognitive and technical skills to facilitate problem solving and critical thinking in a business environment, and to present reasoned arguments and analyses of key business and technical data.
- Communication skills to work effectively with people and teams, and to present clear and coherent information in business, professional and academic formats.
Application of Knowledge and Skills
Graduates of Bachelor of Business will demonstrate the application of knowledge and skills:
- Through the resolution of problems and decision making in a range of business and related disciplines including accounting, project management, economics, statistics, general management and marketing.
- Through the identification, implementation and evaluation of innovative and professional business practice.
- With responsibility and accountability for their own learning and professional practice and ethical standards, and in collaboration with others within a business or industry environment.
Accreditation
- APIC courses are nationally accredited and registered by the Tertiary Education Quality and Standards Agency (TEQSA) and included in the National Register of Higher Education Providers.
- APIC is registered on the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS). BBus CRICOS Code is 085157J
- APIC Bachelor of Business specialisation in Project Management is endorsed by the Australian Institute of Project Management.

Skill Development
- Data Analysis
- Business Intelligence
- Critical thinking
- Leadership
- Effective communication
- Technical skills
- Decision making
Career Outcomes
Possible employment:
- Data Analyst
- Business Analyst
- Statistical Analyst
- Data Visualist
- Information Analyst
- Business Intelligence Specialist
- Artificial Intelligence Specialist
- Computer System Analyst